@article{Stoilova Koycheva_2021, title={INDIVIDUALS AND LEADERSHIP IN THE CONTEXT OF THE ORGANIZATION}, url={https://www.europadelesteunida.com/index.php/edeu/article/view/91}, abstractNote={<p>The purpose of the study, when considering the organizational context, is to take into account the<br>parameters for understanding the organizational context- external and internal factors related to the<br>economy, competition, market, social environment, culture, and values of the organization. The mere<br>clarification of the organizational context is not enough to obtain the correctness of the process. The<br>organizational context must be taken into account on an ongoing basis and the factors identified must<br>be reviewed in terms of their relevance. The leader must notice all the changes in the environment<br>that affect the activities of the organization. Only this way success will be guaranteed both in case of<br>positive or minimized effects and in case of negative external and internal factors influencing the<br>functioning of the organization</p>}, journal={Europa del Este Unida}, author={Stoilova Koycheva, Yordanka}, year={2021}, month={nov.}, pages={19–26} }